Business Intelligence (BI) Articles

Business intelligence (BI) is the process of analyzing data to gain insights that can help improve business decisions. The term often refers to software tools that provide a visualization of data, such as charts and graphs. However, BI can also be used to refer to the process of analyzing data to find patterns and trends. Business intelligence articles in our blog can help you learn more about how to use BI to improve your business. For example, one article discusses how BI can be used to improve customer service. The article describes how a company used BI to track customer service calls and found that most calls were related to billing issues. As a result, the company was able to make changes to its billing system that reduced the number of customer service calls by 30%. Another article describes how BI can be used to target marketing efforts. The article discusses how a company used BI to analyze customer data and found that certain groups of customers were more likely to respond positively to certain types of marketing messages. As a result, the company was able to focus its marketing efforts on these groups of customers and achieve a higher return on investment. Business intelligence articles in our blog can help you learn more about how to use BI to improve your business decisions.