What is Strategic Planning – Explanation, Process and Data-Driven Strategic Planning

What is Strategic Planning? – Explanation, Process and Data-Driven Strategic Planning

04.11.2022

Strategic (business) planning is the process of creating a plan that will help your business achieve its goals. Many business leaders are lost in their daily activities and do not take the time to develop long-term plans. As a result, they can end up being reactive instead of proactive, which can lead to making decisions that are not in line with their goals.

Strategic planning is a process that helps you make better decisions about your business. It involves setting goals, understanding your current situation, and developing a plan to achieve your goals. This process can be used in any area of your business, from marketing to product development.

This comprehensive guide will teach you everything you need to know about strategic planning, from the basics to more advanced concepts. We’ll cover everything, including what goes into a successful plan and how to execute it effectively. So whether you’re just starting or you’ve been in business for years, this guide is for you!

What is Strategic Planning?

Strategic business planning is the process of creating a plan to achieve one or more specific business goals. The plan should be designed to meet the needs of the organization, and it should be tailored to fit the specific circumstances and industry in which the business operates. The first step in creating a strategic business plan is to establish the goal or goals that you want to achieve. Your goals might include increasing revenue, expanding into new markets, or improving customer satisfaction. Once you have identified your goals, you can begin to create a plan that will help you achieve them. Your plan should include a clear roadmap for how you will reach your goal, as well as a description of the resources you will need to make it happen. It’s important to be realistic in setting your goals and planning how you will achieve them; if your goals are too ambitious, you may find yourself struggling to make progress. The final step in creating a strategic business plan is to put it into action. Make sure you allocate the necessary resources to implement your plan and track your progress along the way. Adjust your plan as needed based on what’s working and what’s not.

Strategic Plan vs. Business Plan

A business plan is a document that outlines the business goals and how they will be achieved. It typically includes information on the company’s products and services, market analysis, target market, financial forecasts, and management summary.

A strategic plan, on the other hand, is a broader plan that outlines the overall strategy for the company. The strategic plan may not include specific financial information, but it will outline the broader goals and objectives for the company and how they will be achieved.

One key difference between a business plan and a strategic plan is that a business plan is typically geared towards a specific company, while a strategic plan can be used by any company, regardless of size or industry. A business plan is also more detailed than a strategic plan, with specific financial information and milestones. A strategic plan will typically just outline the goals and objectives for the company and how they will be achieved.

Overall, a business plan is more focused on achieving specific goals within a certain timeframe, while a strategic plan provides an overview of how a company will achieve its overarching goals.

10 advantages of good Strategic Planning

Focus & Clarity

One of the advantages of good strategic business planning is that it can help a company to focus on its goals and objectives. Having a clear focus can help a business to stay on track and achieve its targets, which can ultimately lead to success. Additionally, having a focused strategy can make it easier for employees to understand what the company is trying to achieve and how they can contribute. This clarity can also make it easier for customers and other stakeholders to understand a company’s offering and what it stands for.

Direction

When a company has a clear focus, it can give direction to its managers, employees, and stakeholders. This direction can help to ensure that everyone is working towards the same goals and that everyone understands what is expected of them. When everyone is pulling in the same direction, it can make it easier for a company to achieve its targets.

Operational efficiency

When a company has a clear focus, it can help to improve operational efficiency. This is because employees will be able to work more effectively and efficiently when they understand what their goals are and what is expected of them. Additionally, having a focused strategy can make it easier for businesses to make decisions, as everyone will be clear on the company’s priorities. This can help to improve decision-making and lead to better results.

Creativity & Innovation

A focused strategy can also help to encourage creativity and innovation within a company. This is because when employees know what the company is trying to achieve, they may come up with new ideas and ways of doing things that can help to improve performance. Encouraging creativity and innovation can be important for businesses as it can help them to stay ahead of the competition and maintain a competitive edge.

Improved Communication

Good strategic business planning can also help to improve communication within a company. This is because when everyone understands the company’s goals, they can communicate more effectively with each other to achieve these goals. improved communication can lead to increased productivity and efficiency within a business.

Less Risky Decisions

Having a clear focus can also help to reduce the riskiness of decisions made by a company. When everyone understands where the company is heading, it can make it easier for managers to make informed decisions that have the potential to benefit the business. This can help businesses to avoid making risky decisions that may not have a positive outcome.

Better Organizational Structure

Good strategic business planning can also lead to better organizational structure within a company. This is because when everyone understands their role within the business and what is expected of them, it can lead to more streamlined operations. A well-organized company can be more efficient and effective in achieving its goals.

Competitive Advantage

Since most companies do not have a good strategic business plan, being one of the few that does can give you a competitive advantage. This is because you will be able to make decisions quickly and efficiently, while also staying focused on your goals.

Employee Morale

When a company has a good strategic business plan in place, it can lead to improved employee morale. This is because employees will feel more engaged and motivated when they understand the company’s goals and what is expected of them. Additionally, when employees are working towards the same goals, it can lead to a sense of team spirit and cooperation. This can make it easier for businesses to achieve their targets and improve productivity.

Long Term Success & Future Readiness

One of the advantages of having a good strategic planning process in place is that it can help companies be more proactive instead of just reactive. This can lead to a higher level of performance and longer-term success. Additionally, a well-executed strategic plan can help a company navigate through difficult times and keep it on track for growth.

3 Focus Areas for Strategic Business Planning (SET-Model)

The SET model (Official Site) is a framework for strategic business planning that helps businesses to better have an overview of 3 core strategies a company should have – Survive, Expand and Transform. All three of these focuses are important for businesses to succeed, and it’s important to plan for each of them in your strategic business plan.

Survive

The first focus, survival, is about managing the day-to-day business. This includes things like making sure you have enough cash flow to cover your expenses, maintaining good customer relations, and keeping up with the competition.

Expand

The second focus, expansion, is about improving and growing your existing business. This might include expanding into new markets, developing new products or services, or upgrading your infrastructure.

Transform

The third focus, transform, is about reinventing and creating something new. This could involve pivoting your business in a new direction, launching a new marketing campaign, or investing in innovative technology.

Data-Driven Strategic Planning

In recent years, the data-driven strategic planning approach has gained importance. With the rise of tools like MoreThanDigital Insights, it becomes easier to plan on facts rather than assumptions. By using data-driven strategic management (DDSM), businesses can accurately measure their progress and adjust their plans as needed. This approach can help businesses achieve their goals and objectives more efficiently and effectively.

When it comes to data-driven strategic planning, there are a few key things to keep in mind. First, you need to have accurate and up-to-date data. This data can come from a variety of sources, such as market research, customer surveys, financial reports, and external data sources like research agencies or platforms like MoreThanDigital Insights.

Business Intelligence (BI), Business Analytics (BA) and data literacy and even a data-driven culture are important for any business looking to become a data-driven company and use data for strategic planning. However, if a business doesn’t know where to start, it can use tools like MoreThanDigital Insights to help them get started.

Data-driven strategic planning can be a powerful tool for businesses of all sizes. By taking the time to collect and analyze data, businesses can make better decisions that lead to improved results and better strategic planning.

Elements and Process of Good Strategic Planning

A good strategic plan has several key components which every company should regularly review and update. These components are important and also show you the process of good strategic planning starting from the big vision, breaking it down to status-quo analysis, setting goals, creating strategies, creating concrete action plans up with timelines, responsibilities until the last step of monitoring, and course-correcting.

A good strategic business plan has several key components which every company should regularly review and update. These components are important, and also show you the process of good strategic planning starting from the big vision, breaking it down to status-quo analysis, setting goals, creating strategies, creating concrete action plans up with timelines, responsibilities until the last step of monitoring, learning, and improving.

The 10-step process for strategic planning of businesses

1. Define a Vision

A good strategic business plan starts with a clear vision. This is your company’s long-term goal and should be something that everyone in the organization can agree on. The vision should be inspiring and motivating, and it should be something that you can work towards over time. Additionally, the vision should be achievable and realistic, so that it serves as a guide for your business rather than being out of reach.

2. Define a Mission

A good mission statement should be clear, concise, and easy to understand. It should also reflect the values and goals of your company. Additionally, a good mission statement should be specific enough that it provides a roadmap for your business, but not so specific that it becomes inflexible.

3. Create a SWOT Analysis

A SWOT analysis is a good way to get a snapshot of your company’s current situation. It can help you to identify your strengths, weaknesses, opportunities, and threats. This information can then be used to develop a strategic plan that will help you to address these issues. The SWOT analysis can be used as a tool for both the short-term and long-term. In the short-term, it can be used to make decisions about things like product development or marketing campaigns. In the long-term, it can be used to help you plan for things like expansion or diversification. Overall, the SWOT analysis is a valuable tool for businesses as it helps them to stay on track and make informed decisions about their future.

Another valuable tool is MoreThanDigital Insights, it helps to get a full 360° picture of the status-quo by providing detailed comparisons to peers and the industry. With this data, businesses can make informed decisions about their future and use a data-driven management (DDM) approach instead of having a potentially biased SWOT.

4. Set Goals, Targets & Objectives

Clear goals, targets, and objectives are essential for effective strategic planning. Without these, it becomes difficult to measure progress and determine whether the organization is on track to achieve its desired outcomes. One of the key components of a good strategic plan is the use of SMART goals. These are specific, measurable, achievable, relevant, and time-bound goals that help to ensure that the organization is on track to achieve its desired outcomes.

5. Formalize Strategies

Formalizing strategies is important because it provides a roadmap for how the organization should move forward. Specifying strategies helps to ensure that everyone in the organization is on the same page and working towards the same goal. These strategies are also a rough guide for decision-making; when confronted with a problem, managers can refer back to the strategy to see if it provides a solution. We also recommend using the SET-Model for formalizing strategies for the different core aspects of a company – Survive, Expand and Transform.

6. Create Tactics & Action Plans

Tactics are the specific actions that will be taken to achieve the desired goal. In contrast to strategies, tactics are much more concrete and specific. For example, a marketing strategy might be to “increase brand awareness” while a tactic to achieve this could be “run a social media campaign.” An action plan is a document that outlines the steps that will be taken to achieve a goal. This could be something as simple as a to-do list or it could be a more formal document that includes timelines and assigned tasks. A good way of thinking about strategies and tactics is by using the analogy of going on a road trip. The overall strategy would be your destination (e.g. go on vacation in Hawaii), while the tactics would be what route you take to get there (e.g. take I-5 North to Seattle then catch the ferry over to Kauai).

7. Allocate and Plan Resources

When it comes to specifying the resources for a strategic plan, it’s important to think about everything from people and money to office space and equipment. The more detailed you can be in your planning, the easier it will be to execute your strategy.

8. Assign Responsibilities

It’s also important to think about who will be responsible for each task. If you need someone to create a marketing campaign, you need to make sure that you have the staff available with the necessary skills. And if you’re expecting a surge in sales, you may need to hire temporary help or increase your advertising budget.

9. Create and Manage Timelines

To achieve SMART goals, it is important to manage timelines to avoid getting overwhelmed, having overlaps, or resource problems. By creating a timeline and allocating resources accordingly, you can ensure that everything runs smoothly and that everyone is aware of their responsibilities.

10. Monitoring & Review

No business can afford to rest on its laurels. The world is constantly changing and evolving, which means that businesses must continuously adapt to stay ahead of the competition. This requires a process of continuous feedback, improvement, and if necessary, a completely new strategy.

MoreThanDigital Insights offers comprehensive tracking and impact measurement services so that you can rest assured that your organization is on track to reach its goals and also compare with developments in the market.

Common Challenges in Developing a Strategic Plan

Developing a strategic plan can be a daunting task, and many things can go wrong along the way. Here are some of the most common challenges and pitfalls:

1. Not Having Enough Input

One of the first problems is when a business doesn’t have enough input to develop a strategic plan. This can be due to a lack of resources or simply because the company is not in a position to make long-term plans.

2. Developing the Wrong Plan

Another problem is when a business develops the wrong plan. This can happen when management is not in sync with what the organization wants to achieve or when they try to copy what their competitors are doing instead of focusing on their strengths.

3. Lack of Commitment

A third challenge is the lack of commitment from management and employees. This can manifest itself in several ways, such as employees not carrying out their duties or managers changing strategies every few weeks.

4. Implementation Problems

Fourth, implementation problems can arise when there is a disconnect between what was planned and what happens on the ground. This could be due to unrealistic expectations, poor communication, or lack of resources.

5. Lack of Evaluation & Revision

Once a strategic plan has been implemented, it’s important to evaluate how well it worked and make necessary revisions for future planning cycles

The Role of the CEO in Developing and Implementing a Strategic Plan

The role of the CEO in developing and implementing a strategic plan is critical to the success of any company. While a CEO has many different responsibilities, developing and implementing a strategic plan is one of the most important tasks. By taking the time to create a well-thought-out plan, CEOs can ensure that their companies can adapt and succeed in an ever-changing business landscape.

A CEO must be able to think long-term and have a clear vision for the company, as well as the ability to motivate and inspire employees to achieve these goals. For a strategic plan to be successful, the CEO must also be able to manage and oversee the implementation process, ensuring that everyone is on track and that all resources are allocated properly. Lastly, the CEO must be able to monitor and review the progress of the strategic plan on an ongoing basis, making adjustments as necessary.

One important part of any strategic plan is now also data-driven decision making. By using data-driven techniques, managers can make better decisions based on factual information rather than assumptions or gut feelings. This helps to ensure that the organization is heading in the right direction and that resources are being used effectively.

Conclusion on successful Strategic Planning

Strategic planning is essential for any business, but it’s especially important for small businesses that are looking to grow. By taking the time to create a well-thought-out plan and repeating the process regularly, you can ensure that your business is always moving in the right direction. A data-driven strategic management approach can help you make better decisions based on real evidence, rather than guesswork. With careful planning and execution, your small business can reach new heights.

Starting strategic planning can be easy with the help of tools like MoreThanDigital Insights. This tool allows you to gather data-driven inputs and important market data, in comparison to your current company status. This information is crucial in helping you develop a successful strategic plan and stay ahead of your competitors.

Benjamin Talin

Benjamin Talin is founder of MoreThanDigital, a serial entrepreneur and innovator. He has founded countless businesses, ranging in age from 13 to the present. His passion is using technology and innovation to change the status quo, and his experience covers everything from marketing to product development to new technology strategy. One of Benjamin's great desires is to share his expertise with others, and he frequently speaks at conferences on a variety of topics related to entrepreneurship, leadership, and innovation. Additionally, he advises governments, ministries and EU commissions on issues such as education, economic development, digitalization, and the technological future.

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