The importance of strategic planning in business

Companies neglect the very important issue of systematically planning their strategies. Find out the easiest way to make sure you have a plan and execute your strategy.

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Businesses today face various challenges, from inflation, to a recession, COVID, or political turmoils, that require good strategic planning and sometimes innovative solutions to stay competitive. Strategic planning is a process used by organizations to identify their long-term goals and plan out the steps needed to achieve them. It involves setting objectives, analyzing external opportunities and threats, developing strategies, allocating resources, monitoring progress toward those goals, and making adjustments as necessary.

Strategic planning gives businesses a roadmap for success; it helps them focus on what’s essential now while preparing for future changes to remain competitive. An effective strategic plan should be comprehensive enough to guide you yet short enough not to overwhelm you. This means focusing on the big picture while considering the details required for a successful implementation.

This article will help you to understand the essential elements of strategic planning and discuss some key components of an effective strategy. Here is another article on Strategic Planning:

What is Strategic Planning?

Strategic planning is a process businesses use to figure out their long-term goals and decide how to get there. It includes setting objectives, looking for opportunities and threats in the outside world, determining strategies and allocating resources, then tracking progress towards those goals. Strategic planning helps businesses focus on what’s essential now while preparing for the future to stay successful.

Read the full article about Strategic Planning here: What is Strategic Planning? – Explanation, Process and Data-Driven Strategic Planning

The benefits of strategic planning

Strategic planning is not just essential for any business – it is crucial for survival. It helps companies to decide their long-term goals and how to reach them. It means figuring out what they want to do, looking at the opportunities and threats outside, making strategies, and using resources. Strategic planning ensures businesses focus on what matters now and prepare for the future to stay successful.

There are some benefits of strategic planning:

  1. Resources and efforts are better aligned with the business goals
  2. Strategic planning acts as a regular reminder about the goals and key objectives of the business
  3. With good strategic planning, it is easier to respond when things change in the environment
  4. A well-aligned and agile strategic planning process makes it likely for businesses to be successful in the long run
  5. Organizations will be more productive and efficient when they focus better
  6. Companies avoid being “overwhelmed” by daily business and forgetting strategic objectives

The key components of an effective strategic plan

It involves setting objectives, analyzing external opportunities and threats, developing strategies, allocating resources, monitoring progress toward those goals, and making necessary adjustments.

An effective strategic plan should be comprehensive yet concise, focusing on the big picture while taking into account the details required for successful implementation. This article will explore some critical components of an effective strategy, including goal setting, analysis of external factors, developing strategies, and allocating resources.

Critical Elements for good strategic planning:

  1. A clear and compelling vision for the future of the organization
  2. Specific SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound)
  3. Realistic and actionable tactics for achieving goals
  4. An emphasis on continuous improvement and adaptation
  5. Clear communication and buy-in from all stakeholders

Process of Strategic Planning

There is a general structure that is always easy to follow when it comes to strategic planning and getting started.

  1. Defining the organization’s mission, vision, and values
  2. Conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
  3. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals
  4. Developing an “Action Plan” to achieve goals and objectives
  5. Regularly monitoring progress and making adjustments as needed

Setting the Mission, Vision and Values

The first step in any strategic planning process is to define the organization’s mission, vision, and values. Most will start with the overall vision, which should be the aspirational view of the organization and what it wants to achieve in the long run. The mission statement should be concise and describe what it does and how it intends to achieve its vision. It is also good to write down the values, which should guide the decision-making process and help ensure everyone is on the same page.

Conducting a SWOT Analysis

The next step is to conduct a SWOT analysis. The analysis will look at the organization’s Strengths, Weaknesses, Opportunities, and Threats and should be a critical view of the entire company. It helps identify areas where the organization can be improved or take advantage of external opportunities.

Setting SMART Goals

Once the SWOT analysis is complete, it’s time to set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Setting clear and measurable goals will help ensure that the strategies and plans can be executed with a clear goal. Be as specific as possible and if something is not possible to be defined, then you might want to break down the goal into sub-goals that can be defined.

Developing an “Action Plan”

The final step is to develop a plan of action that outlines the steps needed to achieve the goals and objectives. This should include identifying resources, timelines, roles and responsibilities, budgets and other considerations. This is very important. Because often this concrete action plan is missing. You definred before the Smart Goals based on what you want and need but now you should create a plan on how to implement it the right way and in the right order, so you can see successes.

Monitoring Progress

Once the plan is in place, monitoring progress and making adjustments as needed are crucial. This can include regular reviews of the strategy, changes in personnel or resources, and updates to ensure goals are still relevant. This will ensure that you are staying on track for your desired outcomes. Many companies start with their strategies but don’t follow up or put a monitoring process in place and therefore a strategy becomes more of a vague “Vision” instead of a measurable outcome.

Common pitfalls in strategic planning

  • Lack of buy-in or commitment from all stakeholders
  • Failure to align the plan with the organization’s mission, vision, and values
  • Failure to regularly review and update the plan
  • Failure to involve key stakeholders in the planning process
  • Not allocating enough resources to the plan
  • Not setting SMART goals
  • Not considering external factors

Common Mistakes in Strategic Planning

  1. Not Getting Everyone On Board: Invole as many people as possible in the planning process, such as employees, customers, and other stakeholders. Without their support, topics are likely left our, or there is bias.
  2. Not Following the Mission and Values: The organization’s mission, vision, and values should guide the strategic plan. If these are not taken into account when making decisions or setting goals it can lead to confusion or disagreements.
  3. Not Reviewing Regularly: Strategic objectives need to be reviewed regularly. This helps ensure that things are still on track and allows any necessary changes to be made quickly before they become problematic.
  4. Not setting SMART Goals: SMART stands for specific, measurable, achievable, relevant, and time-bound – goals should meet all of these criteria to succeed. Without such a framework, measuring progress accurately or determining if objectives have been met may be challenging.
  5. Failing To Allocate Resources Properly: Proper resources must be allocated for a plan’s success; this includes people’s time, money, and other materials necessary for implementing strategies outlined in the plan. Not doing so may result in delays or even failure of the plan.
  6. Ignoring External Factors: The external environment constantly changes and should be considered when creating a strategic plan. Not doing so can lead to outdated or irrelevant strategies, which could affect the plan’s success.


Strategic planning is critical to any successful business and should be done at least yearly. It involves assessing the organization’s strengths and weaknesses, setting SMART goals, developing an action plan with timelines and resources allocated properly, monitoring progress regularly to ensure objectives are met, and adapting when needed in response to external factors.

Take time and go through the implementation of these steps. A tip is to start small with strategic planning. Get insights or external help, use data, and regularly take time to challenge your assumptions. Especially in order to go one step further and become an Insights Driven Organizations (explanation) you need to put planning, data, insights and regular updates at a very high priority.

Benjamin Talin

Benjamin Talin is founder of MoreThanDigital, a serial entrepreneur and innovator. He has founded countless businesses, ranging in age from 13 to the present. His passion is using technology and innovation to change the status quo, and his experience covers everything from marketing to product development to new technology strategy. One of Benjamin's great desires is to share his expertise with others, and he frequently speaks at conferences on a variety of topics related to entrepreneurship, leadership, and innovation. Additionally, he advises governments, ministries and EU commissions on issues such as education, economic development, digitalization, and the technological future.

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