Data-Driven Strategy Consulting – Insights, Facts and Data for better strategic consulting

Understand why strategy consulting is moving towards using data-driven approaches. This article helps to understand the impact of data on consulting and the necessary steps to take.

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Data-driven strategy consulting is a form of strategy consulting that uses data and analytics to identify opportunities for growth, new business models, cost reduction, or efficiency improvement. This analysis enables companies to make informed decisions about their strategies rather than relying solely on their intuition or experience. By leveraging data-driven insights from large volumes of structured and unstructured data, companies can develop more accurate models and better anticipate customer needs and market trends.

Data-driven strategy consulting helps companies stay ahead of the curve by giving them an understanding of how different elements fit together within a particular industry or sector. With this information, companies can predict future changes in the marketplace and analyze current performance levels. In addition, these consultants can provide valuable advice on product development, marketing campaigns, and general business operations.

In today’s competitive world, where technology is constantly changing, companies need to know how to incorporate data-driven insights into their decision-making processes.

For more information on leveraging data-driven decision-making or consulting, read our article:

The Consulting Process

Defining Challenges & Goals

Data-driven strategy consulting requires the correct data and relevant analytics. This is why the first part of the data-driven strategic consulting process starts the same as in every other consulting setting: Identifying the business challenges and goals the company has set out to achieve.

Typical strategic challenges include:

  • Improving market share and visibility
  • Increasing revenue and profitability
  • Enhancing customer experience
  • Identifying new business opportunities
  • Optimizing operational performance

Gathering Data

It is crucial to get the right data to make the best decisions. The consultant collects and analyzes the relevant data, including structured and unstructured sources.

Possible sources for data:

  • Company financials and performance metrics (e.g. KPIs, Accounting Software, ERP)
  • Customer data (e.g. CRM)
  • Other Internal Data (e.g. Website, ERP)
  • Industry trends and reports
  • External Data (e.g., Data Brokers, Analytics Companies)
  • Big Data (e.g., Weather, Social media)
  • Industry Benchmarks and External Business Analytics (e.g. MoreThanDigital Insights)

Analyzing Data & Drawing Insights

The consultant then analyzes the data to identify patterns or trends that can uncover real-time opportunities. With this information, they can suggest new strategies or approaches that align with your company’s goals.

The consultant will also help identify potential risks and limitations in the data, such as incomplete or inaccurate data sets. They will then use predictive analytics to model scenarios and estimate their probability of success. By doing this, companies can better anticipate future changes in the marketplace and adjust their strategies accordingly.

Leveraging Results & Developing Solutions & Strategies

Once the data-driven insights and strategies have been identified, the consultant can help develop solutions that make sense for your organization. These could include technological innovations, new products, services, processes, procedures, or any combination.

The consultant can then assist in developing an implementation plan that includes clear objectives, timelines, and milestones. This is the most crucial step to ensure success and achieve tangible results.

If managed right, data-driven strategy consulting allows for gaining a competitive edge over competitors. With the right strategy consultant and data-driven analysis, businesses can make sure they stay one step with implementation, providing guidance and support to help ensure initiatives are successful. This could include training staff, setting up monitoring systems, or helping integrate new technologies into existing systems.

Monitoring & Ongoing Adjustments

It is imperative to note that good strategic consulting based on data is always an ongoing process that needs to be constantly reevaluated, new data streams added, and further analysis needs to be done. A good data-driven strategic consulting provides continuous monitoring and evaluation to ensure that the implemented solutions work as intended and the scope will change over time. The company can make adjustments to achieve its desired results by keeping a close eye on performance levels and KPIs.

Tools and Techniques for Data-Driven Strategic Consulting

Generally, 4 essential toolsets can help with strategic consulting and data:

1. Data collection and analysis Tools (e.g. SQL, Python)

Data collection and analysis tools are essential for gathering information to inform decisions. SQL is a popular language for querying databases, while Python is great for data analysis and manipulation. These tools allow organizations to collect data from various sources and analyze it to gain insights into their operations.

2. Data Visualization Tools (e.g. Power BI, Tableau)

Data visualization tools are also crucial for understanding complex datasets. Power BI and Tableau are two of the most popular platforms for creating interactive visualizations of data. These tools allow users to quickly identify patterns in large datasets, which can be used to make informed decisions about strategy.

3. Benchmarking and Business Analytics Platforms (e.g. MoreThanDigital Insights)

Benchmarking and business analytics platforms provide organizations with industry-specific insights and benchmarks. The significant advantage is that these data sets are cleaned and it is possible to directly compare performance against competitors or other organizations in the same sector. MoreThanDigital Insights is one platform that provides detailed insights into the maturity and financial performance in any sector, industry, and for all company sizes incl. an industry wide benchmark to compare results against peers.

4. Algorithms and AI (e.g. Machine Learning)

Algorithms and AI can automate specific analytics and find hidden patterns that are usually not visible to the human eye. e.g. Machine learning is a powerful tool that can analyze large amounts of data quickly and accurately, allowing organizations to make better decisions faster than ever, creating models to predict future changes or trends in the market. These models can then inform strategic decisions and drive better results.

Advantages of Data-Driven Strategy Consulting

Data-driven strategy consulting provides several advantages over traditional approaches. It is tailored to an organization’s specific needs, allowing for targeted solutions tailored specifically to their needs. This eliminates the need for “recycling” consultant PowerPoint slides or relying on the same strategies used by other organizations.

Data-driven strategy consulting also delivers more actionable results than traditional methods. By gathering data from across departments, organizations can gain insight into where improvements can be made and act accordingly – rather than relying on experience and intuition. Additionally, decisions are driven by data, insights, and facts rather than gut feeling, which provides a more reliable path toward success.


In conclusion, data-driven strategy consulting is a powerful tool for companies looking to make informed decisions about their strategies and stay competitive in today’s rapidly changing marketplaces. By leveraging data and analytics, these consultants can identify opportunities for growth, new business models, cost reduction, and efficiency improvement, predict future marketplace changes, and analyze current performance levels.

The consulting process begins by identifying the company’s business challenges and goals, gathering relevant data, and analyzing it to draw insights. With these insights, the consultant can develop solutions and strategies that align with the company’s goals and help with implementation to ensure success and continuous improvements.

It is well advised for companies to tap into the power of Data-Driven Decision-Making, create a Data-Driven Culture and combine it with the right data-driven strategy consulting, which can be valuable for companies looking to stay ahead of the curve and achieve tangible results.

Benjamin Talin

Benjamin Talin is founder of MoreThanDigital, a serial entrepreneur and innovator. He has founded countless businesses, ranging in age from 13 to the present. His passion is using technology and innovation to change the status quo, and his experience covers everything from marketing to product development to new technology strategy. One of Benjamin's great desires is to share his expertise with others, and he frequently speaks at conferences on a variety of topics related to entrepreneurship, leadership, and innovation. Additionally, he advises governments, ministries and EU commissions on issues such as education, economic development, digitalization, and the technological future.

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