Insights-Driven Articles

The term “insights-driven” refers to a state or approach in which decisions are guided by data-driven insights. It is a mindset that prioritizes understanding over assumptions and evidence over intuition. An insights-driven approach, supported by tools business tools like MoreThanDigital Insights and promoted by the Insights Driven Initiative, can be applied to any area or aspect of the business – from strategy and operations to customer engagement and product development – and represents a commitment to data-driven decision making at all levels of the organization.