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DDM\uff09\u662f\u4e00\u4e2a\u4f9d\u9760\u6570\u636e\u548c\u5206\u6790\u6765\u505a\u51fa\u660e\u667a\u51b3\u7b56\u7684\u51b3\u7b56\u8fc7\u7a0b\u3002DDM\u4e5f\u88ab\u79f0\u4e3a\u57fa\u4e8e\u8bc1\u636e\u7684\u7ba1\u7406\uff0c\u6570\u636e\u77e5\u60c5\u7684\u51b3\u7b56\uff0c\u6216\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u652f\u6301\u3002<\/p>\n<p>DDM\u7684\u76ee\u6807\u662f\u5229\u7528\u6570\u636e\u6765\u5e2e\u52a9\u7ba1\u7406\u8005\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002\u5bf9\u7ba1\u7406\u8005\u7684\u8fd9\u79cd\u652f\u6301\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u8fc7\u53bb\u7684\u6570\u636e\u6765\u786e\u5b9a\u8d8b\u52bf\u548c\u6a21\u5f0f\uff0c\u5c06\u8fd9\u4e9b\u7ed3\u679c\u53ef\u89c6\u5316\u4ee5\u4f7f\u5176\u6613\u4e8e\u7406\u89e3\uff0c\u6216\u8005\u63d0\u4f9b\u5b9e\u65f6\u6570\u636e\u4ee5\u505a\u51fa\u5373\u65f6\u51b3\u7b56\u3002<\/p>\n<p>DDM\u4f9d\u8d56\u4e8e\u4e09\u4e2a\u5173\u952e\u56e0\u7d20\u548c\u6b65\u9aa4\u3002<\/p>\n<ol>\n<li>\u6570\u636e\u3002\u8fd9\u5305\u62ec\u4f5c\u4e3aDDM\u8fc7\u7a0b\u7684\u4e00\u90e8\u5206\u800c\u6536\u96c6\u548c\u5206\u6790\u7684\u6240\u6709\u4fe1\u606f\u3002\u8bf7\u53c2\u8003 &#8220;<a href=\"https:\/\/insights.mtd.info\/business-intelligence-bi-explained-how-to-get-the-insights-you-need\/\">\u5546\u4e1a\u667a\u80fd\uff08Business Intelligence, BI\uff09<\/a>&#8220;<\/li>\n<li>\u5206\u6790\u3002\u8fd9\u662f\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\u529b\uff0c\u5305\u62ec\u6570\u636e\u53ef\u89c6\u5316\u3002\u53ef\u4ee5\u8bbe\u7f6e\u989d\u5916\u7684<a href=\"https:\/\/insights.mtd.info\/ultimate-guide-on-kpis-incl-list-of-200-kpis-for-businesses\/\">\u5173\u952e\u7ee9\u6548\u6307\u6807<\/a>\uff0c\u4ee5\u770b\u5230\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u8fdb\u5c55\u3002<\/li>\n<li>\u51b3\u7b56\u3002\u51b3\u7b56\u662f\u4f7f\u7528\u6570\u636e\u548c\u5206\u6790\u6765\u505a\u51fa\u660e\u667a\u51b3\u7b56\u7684\u6700\u540e\u4e00\u6b65\u3002<\/li>\n<\/ol>\n<p>\u8fd1\u5e74\u6765\uff0c\u968f\u7740\u7ec4\u7ec7\u53d8\u5f97\u66f4\u52a0\u7cbe\u901a\u6570\u636e\uff0c\u5206\u6790\u5de5\u5177\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u83b7\u5f97\uff0c\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u5df2\u7ecf\u53d8\u5f97\u8d8a\u6765\u8d8a\u6d41\u884c\u3002<\/p>\n<p>DDM\u4e0d\u662f\u94f6\u5f39\uff0c\u5b83\u786e\u5b9e\u6709\u4e00\u4e9b\u9650\u5236\u3002\u4f8b\u5982\uff0cDDM\u53ea\u80fd\u4e0e\u73b0\u6709\u7684\u6570\u636e\u4e00\u6837\u597d\u3002\u5982\u679c\u4fe1\u606f\u4e0d\u5b8c\u6574\u6216\u8d28\u91cf\u5dee\uff0c\u90a3\u4e48\u51b3\u7b56\u7684\u8d28\u91cf\u4e5f\u4f1a\u5f88\u5dee\u3002<\/p>\n<p>DDM\u8fd8\u53d7\u9650\u4e8e\u5206\u6790\u5de5\u5177\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u6d1e\u5bdf\u529b\u7684\u80fd\u529b\u3002\u5982\u679c\u5206\u6790\u5de5\u5177\u4e0d\u80fd\u80dc\u4efb\u8fd9\u9879\u5de5\u4f5c\uff0c\u90a3\u4e48\u51b3\u7b56\u8005\u5c06\u65e0\u6cd5\u5145\u5206\u4f7f\u7528\u73b0\u6709\u7684\u6570\u636e\u3002<\/p>\n<p>\u6700\u540e\uff0cDDM\u9700\u8981\u51b3\u7b56\u8005\u7684\u652f\u6301\u3002\u5982\u679c\u51b3\u7b56\u8005\u4e0d\u613f\u610f\u4f7f\u7528\u6570\u636e\u548c\u5206\u6790\u65b9\u6cd5\u6765\u4e3a\u4ed6\u4eec\u7684\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\uff0c\u90a3\u4e48DDM\u5c31\u4e0d\u4f1a\u6210\u529f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%88%A9%E7%94%A8%E6%95%B0%E6%8D%AE%E6%9D%A5%E5%81%9A%E5%87%BA%E6%9B%B4%E5%A5%BD%E7%9A%84%E5%86%B3%E7%AD%96%EF%BC%9F\"><\/span>\u5982\u4f55\u5229\u7528\u6570\u636e\u6765\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u901a\u8fc7\u4f7f\u7528\u6570\u636e\u6765\u544a\u77e5\u548c\u6539\u8fdb\u4ed6\u4eec\u7684\u51b3\u7b56\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63d0\u9ad8\u4e1a\u7ee9\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u7684\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u4f60\u8981\u89e3\u51b3\u7684\u95ee\u9898\u6216\u673a\u4f1a\u3002\u4e00\u65e6\u4f60\u786e\u5b9a\u4e86\u95ee\u9898\uff0c\u4f60\u9700\u8981\u6536\u96c6\u6570\u636e\uff0c\u4ee5\u5e2e\u52a9\u4f60\u7406\u89e3\u95ee\u9898\u5e76\u627e\u5230\u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u6765\u81ea\u5404\u79cd\u6e20\u9053\uff0c\u5305\u62ec\u5ba2\u6237\u8c03\u67e5\u3001\u5e02\u573a\u7814\u7a76\u3001\u8d22\u52a1\u62a5\u544a\u7b49\u3002\u4e00\u65e6\u4f60\u6536\u96c6\u4e86\u6570\u636e\uff0c\u4f60\u9700\u8981\u5bf9\u5176\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u627e\u5230\u8d8b\u52bf\u548c\u6a21\u5f0f&#8211;\u4e5f\u79f0\u4e3a\u5546\u4e1a\u5206\u6790\uff08<a href=\"https:\/\/insights.mtd.info\/what-is-business-analytics-definitions-uses-and-more\/\">Business Analytics, BA<\/a>\uff09\u3002\u8fd9\u79cd\u5206\u6790\u5c06\u5e2e\u52a9\u4f60\u786e\u5b9a\u95ee\u9898\u7684\u6839\u672c\u539f\u56e0\uff0c\u5e76\u627e\u5230\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u3002\u6700\u540e\uff0c\u4f60\u9700\u8981\u5b9e\u65bd\u8be5\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u8ddf\u8e2a\u7ed3\u679c\uff0c\u770b\u5b83\u662f\u5426\u6709\u6548\u3002<\/p>\n<p>DDM\u53ef\u7528\u4e8e\u5404\u79cd\u4e0d\u540c\u7684\u51b3\u7b56\u80cc\u666f\uff0c\u5982\uff1a\u3002<\/p>\n<ul>\n<li>\u6218\u7565\u51b3\u7b56\u3002\u8fdb\u5165\u54ea\u4e9b\u5e02\u573a\uff0c\u8ffd\u6c42\u54ea\u4e9b\u5546\u4e1a\u6a21\u5f0f\uff0c\u6574\u4f53<a href=\"https:\/\/insights.mtd.info\/what-is-strategic-planning-explanation-process-and-data-driven-strategic-planning\/\">\u6218\u7565\u89c4\u5212<\/a>\uff0c\u7b49\u7b49\u3002<\/li>\n<li>\u8fd0\u8425\u51b3\u7b56\u3002\u4f7f\u7528\u54ea\u4e9b\u4f9b\u5e94\u5546\uff0c\u5982\u4f55\u5206\u914d\u8d44\u6e90\uff0c\u7b49\u7b49\u3002<\/li>\n<li>\u8425\u9500\u51b3\u7b56\u3002\u63a8\u5e7f\u54ea\u79cd\u4ea7\u54c1\uff0c\u5c06\u8425\u9500\u8d39\u7528\u7528\u4e8e\u4f55\u5904\uff0c\u7b49\u7b49\u3002<\/li>\n<li>\u9500\u552e\u51b3\u7b56\u3002\u54ea\u4e9b\u7ebf\u7d22\u9700\u8981\u8ddf\u8fdb\uff0c\u63d0\u4f9b\u4ec0\u4e48\u6298\u6263\uff0c\u7b49\u7b49\u3002<\/li>\n<li>\u4ea7\u54c1\u5f00\u53d1\u51b3\u7b56\u3002\u54ea\u4e9b\u529f\u80fd\u8981\u5efa\u7acb\uff0c\u54ea\u4e9b\u4ea7\u54c1\u8981\u6740\u6389\uff0c\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E6%95%B0%E6%8D%AE%E9%A9%B1%E5%8A%A8%E7%AE%A1%E7%90%86%E7%9A%84%E5%A5%BD%E5%A4%84%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>\u4f7f\u7528\u6570\u636e\u9a71\u52a8\u7ba1\u7406\u7684\u597d\u5904\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6570\u636e\u3001\u5206\u6790\u548c\u6d1e\u5bdf\u529b\u6b63\u4ee5\u5404\u79cd\u65b9\u5f0f\u5e2e\u52a9\u652f\u6301\u7ba1\u7406\u5c42\u548c\u5458\u5de5\u505a\u51fa\u66f4\u597d\u7684\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002<\/p>\n<p>\u5176\u4e2d\u4e00\u4e9b\u5173\u952e\u7684\u597d\u5904\u5305\u62ec\u3002<\/p>\n<ol>\n<li><strong>\u6539\u8fdb\u51b3\u7b56\u3002<\/strong>\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\uff08DDM\uff09\u901a\u8fc7\u4f9d\u9760\u6570\u636e\u548c\u5206\u6790\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u51b3\u7b56\u4f9d\u636e\uff0c\u5e2e\u52a9\u4f01\u4e1a\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002\u8fd9\u79cd\u6570\u636e\u9a71\u52a8\u7684\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u901a\u8fc7\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u907f\u514d\u56e0\u504f\u89c1\u6216\u9519\u8bef\u7684\u76f4\u89c9\u800c\u5bfc\u81f4\u7684\u4ee3\u4ef7\u9ad8\u6602\u7684\u9519\u8bef\uff0c\u4ece\u800c\u63d0\u9ad8\u4ed6\u4eec\u7684\u4e1a\u7ee9\u3002<\/li>\n<li><strong>\u6539\u5584\u8fd0\u8425\u3002<\/strong>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u53ef\u4ee5\u901a\u8fc7\u5e2e\u52a9\u8bc6\u522b\u4f4e\u6548\u7387\u548c\u4f18\u5316\u6d41\u7a0b\u6765\u5e2e\u52a9\u7ec4\u7ec7\u6539\u5584\u5176\u8fd0\u8425\u3002<\/li>\n<li><strong>\u964d\u4f4e\u98ce\u9669\u3002<\/strong>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u901a\u8fc7\u8bc6\u522b\u548c\u907f\u514d\u6f5c\u5728\u7684\u98ce\u9669\u6765\u964d\u4f4e\u5176\u98ce\u9669\u3002<\/li>\n<li><strong>\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/strong>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u534f\u52a9\u4ed6\u4eec\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\uff0c\u505a\u51fa\u7b26\u5408\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\u7684\u51b3\u7b56\u3002<\/li>\n<li><strong>\u63d0\u9ad8\u6548\u7387\u3002<\/strong>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u53ef\u4ee5\u5e2e\u52a9\u7ec4\u7ec7\u53d8\u5f97\u66f4\u6709\u6548\u7387\uff0c\u534f\u52a9\u4ed6\u4eec\u66f4\u597d\u5730\u5229\u7528\u8d44\u6e90\uff0c\u6d88\u9664\u4e0d\u5fc5\u8981\u7684\u90e8\u5206\u3002<\/li>\n<li><strong>\u964d\u4f4e\u51b3\u7b56\u6210\u672c<\/strong>\u3002\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u907f\u514d\u505a\u51fa\u9519\u8bef\u51b3\u7b56\u7684\u6210\u672c\u3002\u8fd9\u79cd\u51cf\u5c11\u5305\u62ec\u9519\u8bef\u672c\u8eab\u7684\u76f4\u63a5\u6210\u672c\u548c\u751f\u4ea7\u529b\u3001\u5ba2\u6237\u3001\u751a\u81f3\u7834\u4ea7\u7684\u95f4\u63a5\u6210\u672c\u635f\u5931\u3002<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%A0%E6%80%8E%E6%A0%B7%E6%89%8D%E8%83%BD%E5%BC%80%E5%A7%8B%E8%BF%9B%E8%A1%8C%E6%95%B0%E6%8D%AE%E9%A9%B1%E5%8A%A8%E7%AE%A1%E7%90%86%EF%BC%9F\"><\/span>\u4f60\u600e\u6837\u624d\u80fd\u5f00\u59cb\u8fdb\u884c\u6570\u636e\u9a71\u52a8\u7ba1\u7406\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5982\u679c\u4f60\u5bf9\u4f7f\u7528DDM\u6765\u6539\u5584\u4f60\u7684\u4e1a\u52a1\u611f\u5174\u8da3\uff0c\u4f60\u53ef\u4ee5\u505a\u51e0\u4ef6\u4e8b\u6765\u5f00\u59cb\u3002<\/p>\n<ul>\n<li><strong>\u6559\u80b2\u4f60\u81ea\u5df1\u548c\u4f60\u7684\u56e2\u961f\u3002<\/strong>\u7b2c\u4e00\u6b65\u662f\u4e86\u89e3\u66f4\u591a\u5173\u4e8eDDM\u7684\u4fe1\u606f\uff0c\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u6539\u5584\u4f60\u7684\u4e1a\u52a1\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u9605\u8bfb\u6587\u7ae0\uff0c\u53c2\u52a0\u7814\u8ba8\u4f1a\uff0c\u6216\u53c2\u52a0\u5728\u7ebf\u8bfe\u7a0b\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u4e00\u65e6\u4f60\u4e86\u89e3\u4e86DDM\uff0c\u4f60\u5c31\u9700\u8981\u6559\u80b2\u4f60\u7684\u56e2\u961f\uff0c\u8fd9\u6837\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u7ad9\u5728\u540c\u4e00\u6218\u7ebf\u4e0a\u3002<\/li>\n<li><strong>\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u3002<\/strong>\u4e0b\u4e00\u6b65\u662f\u4e3a\u4f60\u7684DDM\u8ba1\u5212\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u3002\u4f60\u60f3\u8fbe\u5230\u4ec0\u4e48\u76ee\u7684\uff1f\u4f60\u60f3\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff1f\u4e00\u65e6\u4f60\u6709\u4e86\u660e\u786e\u7684\u76ee\u6807\uff0c\u4f60\u5c31\u53ef\u4ee5\u5f00\u59cb\u6536\u96c6\u6570\u636e\u5e76\u505a\u51fa\u51b3\u5b9a\u3002<\/li>\n<li><strong>\u786e\u5b9a\u7b2c\u4e00\u4e2a\u6b65\u9aa4&#8211;\u4e0d\u8981\u505a\u5f97\u592a\u591a<\/strong>\u3002\u4e00\u65e6\u4f60\u5fc3\u4e2d\u6709\u4e86\u76ee\u6807\uff0c\u5c31\u5fc5\u987b\u786e\u5b9a\u4f60\u9700\u8981\u91c7\u53d6\u7684\u7b2c\u4e00\u4e2a\u6b65\u9aa4\uff0c\u4ee5\u4fbf\u5f00\u59cb\u884c\u52a8\u3002\u8bd5\u56fe\u4e00\u4e0b\u5b50\u505a\u592a\u591a\u7684\u4e8b\u60c5\u4f1a\u8ba9\u4eba\u4e0d\u77e5\u6240\u63aa\uff0c\u5bfc\u81f4\u5206\u6790\u4e0a\u7684\u762b\u75ea\u3002\u56e0\u6b64\uff0c\u4ece\u5c0f\u4e8b\u505a\u8d77\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u9010\u6b65\u5efa\u7acb\u8d77\u4f60\u7684DDM\u80fd\u529b\u3002<\/li>\n<li><strong>\u6536\u96c6\u76f8\u5173\u6570\u636e\u3002<\/strong>\u4e0b\u4e00\u6b65\u662f\u6536\u96c6\u6570\u636e\uff0c\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u4f60\u7684\u5ba2\u6237\u5e76\u505a\u51fa\u66f4\u597d\u7684\u51b3\u5b9a\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u6765\u81ea\u5404\u79cd\u6e20\u9053\uff0c\u5305\u62ec\u5ba2\u6237\u8c03\u67e5\u3001\u5e02\u573a\u7814\u7a76\u3001\u8d22\u52a1\u62a5\u544a\u7b49\u3002<\/li>\n<li><strong>\u6e05\u6d01\u4f60\u7684\u6570\u636e\u3002<\/strong>\u4e00\u65e6\u4f60\u6536\u96c6\u5230\u4e86\u8fd9\u4e9b\u6570\u636e\uff0c\u4f60\u9700\u8981\u5bf9\u5176\u8fdb\u884c\u6e05\u7406\uff0c\u4f7f\u4e4b\u51c6\u786e\u53ef\u9760\u3002\u8fd9\u79cd\u6e05\u7406\u5305\u62ec\u5220\u9664\u91cd\u590d\u7684\u6570\u636e\uff0c\u4f7f\u6570\u636e\u683c\u5f0f\u6807\u51c6\u5316\uff0c\u4ee5\u53ca\u66f4\u591a\u3002<\/li>\n<li><strong>\u5206\u6790\u6570\u636e\u3002<\/strong>\u4e00\u65e6\u4f60\u6536\u96c6\u4e86\u6570\u636e\uff0c\u4f60\u9700\u8981\u627e\u5230\u8d8b\u52bf\u548c\u6a21\u5f0f\u3002\u8fd9\u79cd\u5206\u6790\u5c06\u5e2e\u52a9\u4f60\u786e\u5b9a\u95ee\u9898\u7684\u6839\u672c\u539f\u56e0\uff0c\u5e76\u627e\u5230\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n<li><strong>\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u51b3\u7b56\u3002<\/strong>\u5728\u4f60\u5206\u6790\u4e86\u6570\u636e\u5e76\u627e\u5230\u4f60\u53ef\u4ee5\u91c7\u53d6\u884c\u52a8\u7684\u89c1\u89e3\u540e\uff0c\u4f60\u9700\u8981\u505a\u51fa\u51b3\u5b9a\u5e76\u5b9e\u65bd\u3002\u8fd9\u53ef\u80fd\u6d89\u53ca\u6539\u53d8\u4f60\u7684\u6d41\u7a0b\uff0c\u57f9\u8bad\u4f60\u7684\u56e2\u961f\uff0c\u6269\u5c55\u5230\u65b0\u7684\u5e02\u573a\uff0c\u6216\u6295\u8d44\u4e8e\u65b0\u7684\u6280\u672f\u3002<\/li>\n<li><strong>\u8ffd\u8e2a\u7ed3\u679c\u3002<\/strong>\u6700\u540e\uff0c\u4f60\u9700\u8981\u8ddf\u8e2a\u4f60\u7684DDM\u5b9e\u65bd\u7ed3\u679c\uff0c\u770b\u770b\u5b83\u662f\u5426\u6709\u6548\u3002\u4f60\u53ef\u4ee5\u8861\u91cf\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\uff0c\u5982\u5ba2\u6237\u6ee1\u610f\u5ea6\u3001\u9500\u552e\u989d\u6216\u76c8\u5229\u80fd\u529b\u3002\u5982\u679c\u4f60\u6ca1\u6709\u770b\u5230\u9884\u671f\u7684\u7ed3\u679c\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u8c03\u6574\u4f60\u7684\u65b9\u6cd5\u3002<\/li>\n<li><strong>\u5efa\u7acb\u4e00\u4e2a\u6570\u636e\u9a71\u52a8\u7684\u6587\u5316<\/strong>\u3002<a href=\"https:\/\/insights.mtd.info\/data-driven-culture-in-13-steps-build-a-culture-for-data-and-analytics\/\">\u5c06\u6570\u636e\u9a71\u52a8\u7684\u6587\u5316\u7eb3\u5165\u4f60\u7684\u7ec4\u7ec7\u7684<\/a>DNA\uff0c\u4f7f\u7528\u6570\u636e\u8fdb\u884c\u51b3\u7b56\u3002\u5728\u6570\u636e\u548c\u6d1e\u5bdf\u529b\u7684\u652f\u6301\u4e0b\uff0c\u6c9f\u901a\u51b3\u7b56\u5e94\u8be5\u6210\u4e3a\u5e38\u6001\u3002\u8bd5\u7740\u628a\u6570\u636e\u4e2d\u7684\u4e0d\u786e\u5b9a\u6027\u4e5f\u4f20\u8fbe\u7ed9\u4f60\u7684\u5458\u5de5\u548c\u7ecf\u7406\uff0c\u8ba9\u4ed6\u4eec\u6709\u4fe1\u5fc3\u4ee5\u6570\u636e\u4e3a\u57fa\u7840\u505a\u51fa\u51b3\u5b9a\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B0%E6%8D%AE%E9%A9%B1%E5%8A%A8%E7%9A%84%E7%AE%A1%E7%90%86%E6%9C%89%E5%93%AA%E4%BA%9B%E6%8C%91%E6%88%98%EF%BC%9F\"><\/span>\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u6709\u54ea\u4e9b\u6311\u6218\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6570\u636e\u9a71\u52a8\u7ba1\u7406\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u662f\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u52a0\u5165\u8fdb\u6765\u3002\u8bb8\u591a\u7ba1\u7406\u8005\u5bf9\u4f9d\u8d56\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u72b9\u8c6b\u4e0d\u51b3\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u4f7f\u51b3\u7b56\u5931\u53bb\u4e86\u731c\u6d4b\u7684\u6210\u5206\u3002\u4ed6\u4eec\u4e5f\u53ef\u80fd\u62c5\u5fc3\u505a\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u91cf\uff0c\u6570\u636e\u7684\u51c6\u786e\u6027\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u5426\u6709\u5206\u6790\u548c\u89e3\u91ca\u6570\u636e\u7684\u6280\u80fd\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u6311\u6218\u662f\uff0c\u4f01\u4e1a\u53ef\u80fd\u843d\u5165\u8fc7\u4e8e\u4fe1\u4efb\u6570\u636e\u7684\u9677\u9631\u3002\u8fd9\u79cd\u8fc7\u5ea6\u4fe1\u4efb\u53ef\u80fd\u4f1a\u5bfc\u81f4\u7cdf\u7cd5\u7684\u51b3\u7b56\uff0c\u56e0\u4e3a\u6570\u636e\u53ef\u80fd\u4e0d\u4ee3\u8868\u73b0\u5b9e\uff0c\u5b58\u5728\u4e0d\u786e\u5b9a\u6027\uff0c\u6216\u8005\u6570\u636e\u53ef\u80fd\u57fa\u4e8e\u4e2a\u4eba\u504f\u597d\u88ab\u8bef\u8bfb\u3002\u4e3a\u4e86\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\uff0c\u4f01\u4e1a\u9700\u8981\u786e\u4fdd\u4ed6\u4eec\u5f88\u597d\u5730\u7406\u89e3\u4ed6\u4eec\u7684\u6570\u636e\uff0c\u5e76\u5229\u7528\u5b83\u6765\u8865\u5145\u4ed6\u4eec\u7684\u76f4\u89c9\u548c\u7ecf\u9a8c\uff0c\u800c\u4e0d\u662f\u5b8c\u5168\u53d6\u4ee3\u5b83\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u5e38\u89c1\u7684\u9677\u9631\u662f\uff0c\u4f01\u4e1a\u5f80\u5f80\u6ca1\u6709\u8db3\u591f\u7684\u6570\u636e\u7d20\u517b\u3002\u8fd9\u79cd\u6570\u636e\u7d20\u517b\u7684\u7f3a\u4e4f\u610f\u5473\u7740\u4ed6\u4eec\u4e0d\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u6570\u636e\u6765\u505a\u51b3\u7b56\uff0c\u5e76\u5728\u5206\u6790\u548c\u89e3\u91ca\u6570\u636e\u65f6\u9047\u5230\u56f0\u96be\u3002\u4e3a\u4e86\u514b\u670d\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f01\u4e1a\u9700\u8981\u6295\u8d44\u57f9\u8bad\u4ed6\u4eec\u7684\u5458\u5de5\uff0c\u4f7f\u6bcf\u4e2a\u4eba\u90fd\u80fd\u7406\u89e3\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u6311\u6218\u662f\uff0c\u4f01\u4e1a\u53ef\u80fd\u6ca1\u6709\u7ba1\u7406\u5c42\u5bf9\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u4e3e\u63aa\u7684\u8ba4\u540c\uff0c\u6216\u8005\u7ba1\u7406\u4eba\u5458\u4e0d\u613f\u610f\u4f7f\u7528\u6570\u636e\u6765\u505a\u51b3\u7b56\u3002\u8981\u60f3\u8ba9\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u53d6\u5f97\u6210\u529f\uff0c\u5f97\u5230\u4e0a\u5c42\u7ba1\u7406\u90e8\u95e8\u7684\u652f\u6301\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5c3d\u7ba1\u6709\u8fd9\u4e9b\u6311\u6218\uff0c\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u53ef\u4ee5\u6210\u4e3a\u4f01\u4e1a\u7684\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u5de5\u5177\u3002\u5982\u679c\u4f7f\u7528\u5f97\u5f53\uff0c\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u6539\u5584\u51b3\u7b56\uff0c\u4f18\u5316\u8fd0\u8425\uff0c\u5e76\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u5ba2\u6237\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B0%E6%8D%AE%E9%A9%B1%E5%8A%A8%E7%AE%A1%E7%90%86%EF%BC%88DDM%EF%BC%89%E7%9A%84%E6%8A%80%E6%9C%AF%E5%B7%A5%E5%85%B7%E5%92%8C%E5%B9%B3%E5%8F%B0\"><\/span>\u6570\u636e\u9a71\u52a8\u7ba1\u7406\uff08DDM\uff09\u7684\u6280\u672f\u5de5\u5177\u548c\u5e73\u53f0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6570\u636e\u9a71\u52a8\u7ba1\u7406\uff08DDM\uff09\u9886\u57df\uff0c\u6280\u672f\u5de5\u5177\u548c\u5e73\u53f0\u7684\u91cd\u8981\u6027\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7\u3002\u5b83\u4eec\u4e0d\u4ec5\u80fd\u7b80\u5316\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u5de5\u4f5c\uff0c\u8fd8\u80fd\u63d0\u9ad8\u51b3\u7b56\u7684\u51c6\u786e\u6027\u548c\u6548\u7387\u3002<\/p>\n<ul>\n<li><strong>\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u5de5\u5177<\/strong>\uff1a \u5bf9\u4e8e\u6536\u96c6\u548c\u5904\u7406\u5927\u91cf\u6570\u636e\u81f3\u5173\u91cd\u8981\u3002Google Analytics\u3001Tableau \u548c Microsoft Power BI \u7b49\u5e73\u53f0\u56e0\u5176\u5f3a\u5927\u7684\u6570\u636e\u5206\u6790\u529f\u80fd\u800c\u88ab\u5e7f\u6cdb\u4f7f\u7528\u3002\u5b83\u4eec\u63d0\u4f9b\u6570\u636e\u53ef\u89c6\u5316\u3001\u8d8b\u52bf\u5206\u6790\u548c\u9884\u6d4b\u5efa\u6a21\u529f\u80fd\uff0c\u4f7f\u51b3\u7b56\u8005\u80fd\u591f\u7406\u89e3\u590d\u6742\u7684\u6570\u636e\u96c6\u5e76\u91c7\u53d6\u884c\u52a8\u3002<\/li>\n<li><strong>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u7cfb\u7edf<\/strong>\uff1a Salesforce \u548c HubSpot \u5c31\u662f\u663e\u8457\u7684\u4f8b\u5b50\u3002\u8fd9\u4e9b\u7cfb\u7edf\u4e0d\u4ec5\u80fd\u7ba1\u7406\u5ba2\u6237\u4e92\u52a8\uff0c\u8fd8\u80fd\u63d0\u4f9b\u6709\u5173\u5ba2\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u8d8b\u52bf\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<\/li>\n<li><strong>\u9879\u76ee\u7ba1\u7406\u5de5\u5177<\/strong>\uff1a Asana \u548c Trello \u7b49\u5e73\u53f0\u6b63\u8d8a\u6765\u8d8a\u591a\u5730\u878d\u5165\u6570\u636e\u5206\u6790\u529f\u80fd\uff0c\u5e2e\u52a9\u7ba1\u7406\u8005\u5c31\u9879\u76ee\u65f6\u95f4\u8868\u3001\u8d44\u6e90\u5206\u914d\u548c\u7ee9\u6548\u8ddf\u8e2a\u505a\u51fa\u660e\u667a\u51b3\u7b56\u3002<\/li>\n<li><strong>\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u5e73\u53f0<\/strong>\uff1a \u65b0\u5f62\u5f0f\u7684\u5e73\u53f0\u6b63\u5728\u5b9e\u73b0\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u7684\u6c11\u4e3b\u5316\uff0c\u4f7f\u4f01\u4e1a\u6210\u4e3a &#8220;\u6d1e\u5bdf\u529b\u9a71\u52a8\u578b\u7ec4\u7ec7\uff08IDO\uff09&#8221;\u3002\u4f8b\u5982\uff0c<a href=\"https:\/\/insights.mtd.info\/\">MoreThanDigital Insights<\/a> 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class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span>\u603b\u7ed3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u5c06\u7ee7\u7eed\u5b58\u5728\u3002\u9ea6\u80af\u9521\u6700\u8fd1\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u6570\u636e\u9a71\u52a8\u7684\u516c\u53f8\u6bd4\u90a3\u4e9b\u6ca1\u6709\u6570\u636e\u9a71\u52a8\u7684\u516c\u53f8\u76c8\u5229\u80fd\u529b\u9ad819\u500d\u3002\u4e3a\u4e86\u83b7\u5f97\u6210\u529f\uff0c\u4f01\u4e1a\u9700\u8981\u5f88\u597d\u5730\u7406\u89e3\u4ed6\u4eec\u7684\u6570\u636e\uff0c\u5e76\u5229\u7528\u5b83\u6765\u8865\u5145\u4ed6\u4eec\u7684\u76f4\u89c9\uff0c\u800c\u4e0d\u662f\u53d6\u4ee3\u5b83\u3002\u8981\u60f3\u5728<a href=\"https:\/\/insights.mtd.info\/what-is-data-driven-strategic-management-ddsm-explanation-and-introduction\/\">\u6570\u636e\u9a71\u52a8\u7684\u6218\u7565\u7ba1\u7406<\/a>\u5de5\u4f5c\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u4e0a\u5c42\u7ba1\u7406\u4eba\u5458\u9700\u8981\u52a0\u5165\u5230\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u4e3e\u63aa\u4e2d\u6765\u3002\u4f01\u4e1a\u5e94\u8be5\u4ece\u5c0f\u5904\u7740\u624b\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u9010\u6b65\u5efa\u7acb\u8d77DDM\u80fd\u529b\u3002\u4ed6\u4eec\u8fd8\u9700\u8981\u4ece\u5404\u79cd\u6e20\u9053\u6536\u96c6\u76f8\u5173\u6570\u636e\uff0c\u5bf9\u5176\u8fdb\u884c\u6e05\u7406\u548c\u7ec4\u7ec7\uff0c\u5206\u6790\u5176\u8d8b\u52bf\u548c\u6a21\u5f0f\uff0c\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u8ddf\u8e2a\u7ed3\u679c\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u8fdb\u884c\u8c03\u6574\u3002\u901a\u8fc7\u9075\u5faa\u8fd9\u4e9b\u63d0\u793a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\u4e3a\u81ea\u5df1\u7684\u6210\u529f\u505a\u597d\u51c6\u5907\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u6570\u636e\u9a71\u52a8\u7684\u7ba1\u7406\uff08Data-Driven 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